Is your tracking actually working?
Paste any URL. We'll detect tracking pixels, analytics tools and consent setup, then score the stack and show what is missing before you spend money on traffic.
Ask Richard about your report
Paid reports include direct founder help. If a finding is unclear, send it with the page, evidence and suggested fix attached, and Richard will explain what to do next.
What we check
Every check maps to a real-world revenue or compliance impact.
Tag managers
GTM, Segment — central control of all your tags without code deploys.
Analytics
GA4, Hotjar, Clarity, HubSpot — visibility into visitor behaviour.
Ad pixels
Meta, Google Ads, TikTok, LinkedIn, Snapchat, Pinterest — conversion signal for ad algorithms.
Consent & compliance
Cookie banner, Consent Mode v2 — GDPR/PECR compliance and conversion recovery.
Tracking is one of ten categories we audit
A full PageLens AI scan grades the entire site across SEO, accessibility, performance, security headers, design, content, errors, UX, and tracking, with screenshots, 8 expert persona reviews, and fix suggestions. Primary Scan starts at $1.
FAQ
What tracking tools does this check for?
We detect Google Tag Manager, Google Analytics 4, Meta Pixel, Google Ads conversion tags, TikTok Pixel, LinkedIn Insight Tag, Snapchat Pixel, Pinterest Tag, Hotjar, Microsoft Clarity, HubSpot, and Segment. We also check for consent management platforms (Cookiebot, OneTrust, Osano, etc.) and Google Consent Mode v2.
Why does consent management matter for tracking?
Under GDPR, UK PECR, and ePrivacy regulations, you must get explicit consent before setting non-essential cookies or firing tracking pixels. Without a consent banner, you're at risk of fines up to 4% of annual revenue. Google also requires Consent Mode v2 for any site serving ads in the EEA since March 2024.
What is Google Consent Mode v2?
Consent Mode v2 lets Google tags adjust their behaviour based on the visitor's consent choices. When a user declines cookies, Google uses privacy-safe modelling to recover approximately 65% of the conversion signal that would otherwise be lost. It's required for remarketing and conversion measurement in the EEA.
My site doesn't run ads — does tracking still matter?
Even without paid ads, analytics tools like GA4 and behaviour-recording tools like Hotjar/Clarity give you visibility into how visitors use your site. Without any analytics, you're flying blind on what works and what doesn't. And if you ever start running ads, you'll need conversion pixels in place first.
How is this different from a full PageLens AI audit?
This free tool checks tracking and consent only. A full PageLens AI audit covers 10 categories — tracking, SEO, accessibility, performance, security, design, content, errors, UX, and security headers — across every page of your site, with 8 expert persona reviews, screenshots, and a PDF report.